Last week I participated in our local Craft Show. This show is extremely well attended, well established, high quality event. Best of all it is for the Academic Boosters for the High Schools. I spent a lot of time prepping for the event and I thought I would share some of my efforts and how it all turned out.
First, I created a tri-fold board to display some of my custom work and things they might want to custom order. The wedding portion of the display did catch the eye of two potential wedding invitation orders.
Next I worked out how I would define my space allotted to me. I had 10×12 Feet. A lot of room when you are selling cards. I wanted some way to make it welcoming as well as display the items I had for sale. I also was doing a make and take (which turned into a demo area). My daughter helped scour the internet for best practices on booth design and layout. Here’s what came out of that research.
Even though the event was inside the school I went with a canopy tent. This provided me a great way to display my Averys Owler banner using the Banner kit. The table on the right displayed cards as well as the board.
For the back wall, the portion I was most concerned about as I didn’t want the back side of other booths to visually spill into my space. I purchased six 6′ shelves from Lowes. They are made to be hung on the wall with brackets. This picture shows them in white, I opted for metal strictly because they were slightly less expensive at $8.49 each. 
I stood three on end, in a triangle and using Velcro Wire/cord wraps, attached them to each other. Now it stand on it’s own. Two of these stands, one on each corner of the back wall gave me something to attach my back panel to as well as a display vehicle for additional cards. I used Binder clips from the office supply store to attach the 6’x12′ piece of white felt also chosen because it was inexpensive, and I could stick unfolded paper clips into it with binder clips on them to hold cards for display. Genius.
Final touches with white lighting, since I was basically in a tent and the light from the facility was a bit blocked. Two chairs and a couple of round three legged tables, one for the make and take, and one for my notebook, catalogue and color coach, which really came in handy for one of the wedding interests.
I’ll be honest, I didn’t sell much, but I did get a lot of names of wonderful women who are interested in learning how to create their own cards and will hopefully be joining me at upcoming card classes in my home. It was a very successful day!!
If you are in the Pickerington Ohio area and are interested in learning the card making craft, check out my Monthly Card Club with all the details.
Lynn
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